Join Luxury Inc

Join
LUXURY INC

Powered by the Fastest Growing
Agent Owned
REAL ESTATE Company

Book a FREE 30-minute call

Dedicated to Elevating Your Success

Build Your Brand. Grow Your Wealth. Live Your Legacy.

Keep More Commissions.
Build For Success.
Retirement Income.
Take your real estate career further, elevate your brand, income, and long-term security with a luxury-driven, agent-owned platform.

Why Join Luxury Inc Powered by REAL

Your Wealth, Your Freedom, Your Legacy.
Designed for agents who think beyond the next commission.

Revenue Share and Retirement

Setting Yourself Up for Success

What’s your retirement pay looking like? Real Estate is both fruitful and rewarding AND even better when you have a system that generates income in your sleep. Build your plan for success, work with a team that just like you will put in there all to make sure we get the best financial life. “If you get it, you belong here.”

A Modern Path to Retirement

Real estate gave you income. Now it’s time to build freedom — quietly, confidently, and for life.

What You Can Expect in Our Discovery Call

No Pressure. No Fluff. Just a real conversation about your goals, your business
and how LUXURY INC can help you grow your business and scale.

Why LUXURY INC has joined REAL Brokerage
You may have questions about LUXURY INC and how REAL co-brands
A no-BS breakdown of how REAL works
The exact numbers: splits, caps, stock, fees, and how it compares to your current brokerage
How Luxury Inc agents build multiple income streams
A clear plan for making a seamless transition — if it’s the right fit
Demo of the tech stack you’ll use to run your business from anywhere

“Our goal is simple — help you make the most informed decision for you and your business.”

Your Leadership & Support Team

Real mentorship. Real support. Real growth. Why Choose Johnny and Ricci at Luxury Inc

Over 50 Years of Real Estate Expertise
- Five decades in the business with deep knowledge of luxury markets.
- Skilled negotiators with a track record of results.
Exclusive Powerful Tools
- Luxury Inc a premium brand for agents to stand out.
- 1-800-LuxuryHomes® a ZIP Code-based call routing marketing tool for maximum local lead capture.
- Powered by REAL’s Advanced AI with exceptional back-end systems, tools, and infrastructure.
Elite Marketing Experience
- Created 1,000+ high-impact campaigns.
- Marketing background with Fortune 25 companies — branding at the highest level.
A Sponsor Who Gets It
- Still hungry for growth and opportunity — just like you.
- Committed to helping you scale, thrive, and build the retirement you deserve.
Prestigious Luxury Listings
- Highest first listing in the nation as a new agent — $9,250,000
- First listing as a new company Luxury Inc: $33 Million in Atherton, CA (#1 ZIP Code in the U.S.)

Meet Your Sponsors & Brand Partners

Johnny Dixon
Founder and Co-CEO Luxury Inc

Real Estate Agent
Graphic Designer
Photographer

Ricci Tancredi
Founder and Co-CEO Luxury Inc

Real Estate Broker
Publisher
Builder

Johnny Dixon

As a seasoned real estate agent, marketer, and photographer with decades of experience, I’ve learned one key truth: in this industry, the best marketer often wins. My very first listing was $9.25 million—a milestone that demonstrated the power of the right strategy. Today, one of my greatest passions is helping other agents reach that same level of success, combining creative expertise with proven real estate tactics.

Ricci Tancredi

As a veteran CEO with a relentless drive to build successful companies and lasting partnerships, I’ve founded multiple businesses across real estate, high-tech, marketing, and publishing. My entrepreneurial journey has given me a deep well of industry knowledge and strategic insight—key ingredients in unlocking value and accelerating growth for individuals and teams.

Your success is our priority.

Together, we founded Luxury Inc to deliver the highest level of branding, service, and marketing excellence. Our exclusive suite of high-end real estate assets is designed to elevate your personal brand and drive sustainable growth. We’re here to empower you with the tools, strategies, and insights you need to succeed. At our core, we are committed to enriching lives and passionately supporting the dreams and ambitions of those we serve.

Testimonial

”Johnny, super good job, cause you were the really big push. This guy was really the team leader if you think about it, he's got us all thinking the right ways.“ co-founder APPLE, Steve Wozniak

Skill. Marketing. Experience. Depth.

Success begins below the surface.
Real estate is complex, success requires years of expertise, mastery, and refinement. With more than 50 years of combined experience, Johnny and Ricci pair world-class real estate knowledge with advanced marketing strategy. This business isn’t just about listings, it’s about brand, exposure, and results.

Elevate

Hard Work

Discipline

Branding

Action

Tech

Coaching and Training

Empowering Your Business

Join top industry leading experts for training sessions held daily. You'll gain valuable insights from some of the most skilled, experienced, and supportive coaches in the industry, professionals who genuinely care about your growth and success.

Luxury Inc powered by REAL oﬀers hundreds of live, daily learning opportunities from classes to mastermind groups in the REAL Academy to support your success and reward you for mentoring others. Every live class is recorded and stored in the extensive video training library, giving you the ability to self-train 24/7. Our goal is to help you elevate your brand, sharpen your skills, and grow your business with confidence.

Stay Informed. Stay Connected. Easy Learning.

Three Ways to Grow With Us

Flexibility - Choose Your Branding. Whether you're an independent agent, team leader, or brokerage owner, we've built a model designed for growth at every level.

Your Company Brand

Joining our network comes with REAL advantages.
What makes our team unique is that we’re proudly powered by REAL Brokerage, the fastest-growing, agent-owned real estate brokerage in the country.

Choose your path:

Join as a REAL agent
Align with Luxury Inc's premium brand
Co-brand under your own identity while leveraging REAL's national platform

Here's the best part: your entire team or office can transition seamlessly while keeping your brand identity intact, fully supported by REAL’s powerful technology, systems, and infrastructure.

You’ll be part of a collaborative network that combines elite marketing, design, and strategic support, giving you the best of all worlds: freedom, prestige, and performance, all while building your future, your network, and your freedom/retirement.

Bespoke Apparel Preview Collection

High-end fashion designed exclusively for Luxury Inc agents, so you can represent your business with style, sophistication, and confidence. Wear the brand. Live the lifestyle. Build the legacy. Style, inspiration, and branding designed for the modern agent.

Designing with Intention

True luxury honors individuality. Our crest adapts through curated color expressions, allowing you to reflect your personality, mood, and unique style while staying rooted in the Luxury Inc identity.
These variations are created for apparel and lifestyle products.
Our official brand mark remains the same for signage and marketing.
Together with REAL, anything is possible. This is just the beginning.

Lifestyle & Inspiration Preview Collection

Luxury Inc is more than a real estate brand, it’s a culture.
Our upcoming lifestyle collection is designed to inspire success, elevate your daily environment, and leave a lasting impression, whether you're gifting clients or empowering yourself.

From premium essentials to thoughtful client gifts, each piece is created with intention, meaning, and elegance.

Glass coffee mug

Glass Coffee Mug

Motivational prints

Motivational prints

Motivational prints

Motivational prints

Motivational prints

Motivational prints

Motivational Prints

Coffee mug

Coffee Mug

Water bottle

Water Bottle

Baseball Cap

Baseball Cap

Baseball Cap

Baseball Cap

Mouse pad

Mouse Pad

Building Wealth is Freedom

Because real success is measured in freedom, time, and options.

Teamwork When a team of dedicated professionals make a commitment to excellence and act as one, the sky’s the limit.

LUXURY INC

Get more from your brokerage and become part of a revolution. The Luxury Inc ecosystem is designed for ambitious, driven, and forward-thinking luxury real estate agents like you. The future of real estate is here, don't miss your opportunity to be a part of it.

Exceptional Agents. Expert Negotiation. Extraordinary Results.